Answer engine optimization

Nobody is scrolling to page two. They're reading one answer.

We get retail and service brands named inside ChatGPT, Gemini, Perplexity and AI Overviews. The moment where a customer decides where to go, before they ever see a search result.

Get a free visibility check Watch how it works Three real prompts, run live on this page, with buttons to verify each one in ChatGPT, Claude, Perplexity and Google. No call, no email required.
Published prices Month to month One client per category per metro You own the work
9:41
●●●
AI assistantToday
what's the best dispensary in Pacific Beach for a first-time buyer?

Here are the top options for a first visit in Pacific Beach:

  1. Competitor A has the deepest review history and shows up in most local roundups.
  2. Competitor B is mentioned in a few forum threads and one local guide.
  3. Competitor C answers first-timer questions right on its website.

Want directions to any of these?

Your store has been open eleven years. It is not in this answer.
Illustrative. Not a real AI output.
Ask anything
The engines we track and the platforms we plug into
ChatGPTChatGPTTrackedGeminiGeminiTrackedPerplexityPerplexityTrackedGoogle AI OverviewsGoogle AI OverviewsTrackedClaudeClaudeVerifyCopilotCopilotTrafficGoogle AI ModeGoogle AI ModeVerifyYouTubeYouTubeTranscriptsChatGPTChatGPTTrackedGeminiGeminiTrackedPerplexityPerplexityTrackedGoogle AI OverviewsGoogle AI OverviewsTrackedClaudeClaudeVerifyCopilotCopilotTrafficGoogle AI ModeGoogle AI ModeVerifyYouTubeYouTubeTranscripts
Google Business ProfileGoogle Business ProfileYelpYelpWeedmapsWeedmapsLeaflyLeaflyDutchieDutchieShopifyShopifyWordPressWordPressSquarespaceSquarespaceWixWixGoogle AnalyticsGoogle AnalyticsRedditRedditApple MapsApple MapsGoogle Business ProfileGoogle Business ProfileYelpYelpWeedmapsWeedmapsLeaflyLeaflyDutchieDutchieShopifyShopifyWordPressWordPressSquarespaceSquarespaceWixWixGoogle AnalyticsGoogle AnalyticsRedditRedditApple MapsApple Maps

When a customer asks ChatGPT or Gemini where to go, the answer names three businesses. We find the questions your customers ask, fix what the models read, and earn the mentions that get you named first. Then we prove it, every week, in numbers you can check yourself.

Keep scrolling. The page is the pitch.
Three steps to get started

Twenty seconds to your first real answer.

No call, no card, no deck. You type, the engines answer, you see where you stand.

Business and city
Wellgreens, Pacific Beach
Run my check
1

Type your business

Your name and your city. We pick three questions a real customer would ask, or you write your own.

best dispensary in Pacific Beach
ChatGPT First
Gemini Named #2
Perplexity Absent
2

Read the answers

Word for word, with your name highlighted and a verdict on each: first, named, cited, or absent. Plus who got named instead.

Share of answer1824313947556066%
W1W2W3W4W5W6W7W8
3

Watch the share climb

Become a client and the same questions run every week, per location, in a dashboard you can verify against the real apps.

Run the free check01Next: The problem
01The problem

Ranking first stopped being the same thing as being recommended.

An answer engine names three businesses. No second page, no map pack, no scrolling. You're one of the three or you're invisible, and most owners have never checked which.

85%

of brand mentions in AI answers come from third-party pages, not from a company's own website.

AirOps citation research
62%

of the time an AI uses your page as a source, it never names your brand in the answer at all.

2026 study, 3,981 domains
2 to 6×

higher conversion reported on leads arriving from AI answers than from any other channel.

Reported by AI-referral tracking vendors

This is why bolting "AI" onto an SEO retainer does not work. Schema and FAQ blocks are the cheap half of the job. The half that changes the answer happens off your website. In the reviews, roundups, forums, transcripts and local coverage the models actually read.

Four engines. Four different ideas of who to recommend.

Tracked

ChatGPT

Leans on third-party coverage and review depth.

  • Reviews & roundups
  • Forum threads
  • Local press
Tracked

Gemini

Closest to Google's own index. Entity signals matter most.

  • Business profiles
  • Entity & schema
  • YouTube transcripts
Tracked

Perplexity

Cites its sources openly. Quotable pages get quoted. And linked.

  • Comparison pages
  • Question pages
  • Fresh coverage
Tracked

AI Overviews

Sits above every Google result. Video correlates strongest.

  • First-forty-words answers
  • Video mentions
  • Map & profile data
We track all four, per location, per question.02Next: Proof
02Proof

We ran it on our own stores first. Here's what came back.

Live numbers from the latest weekly run on Wellgreens, the San Diego chain we come from. Nothing is picked to look good: the weak locations are in here, and so is a prompt we lost.

  Loading the latest run…
The answer map and every answerRefreshed every Monday from the same run our clients get.03Next: Your prompts
03Your prompts

See the questions we'd track for your business.

Pick your industry and city. This is the shape of the prompt set you get on day one, grouped by what the customer is trying to decide. Every prompt opens in the real apps.

20 prompts · Dispensaries in San Diego Re-run weekly across four engines once you're a client
Run three of these now. Free Curated set. The AI button writes a fresh set for any industry, including ones not in the list.

The same question, ninety days apart.

Three things we score on every answer. Toggle the example to see what the shift looks like.

  • NamedYour brand appears in the answer.
  • First mentionYou're the first business the model names.
  • CitedYour page is used as a source, with a link.

Illustrative example. Not a client result.

The full prompt libraryEvery client gets 60 to 120 of these, per location, re-run weekly.04Next: Watch
04Watch

Three short videos on what we do and why it works.

Three explainers, each under two minutes, each answering one question.

1:25

What is answer engine optimization?

Why "ranking" stopped mattering the day customers started asking a chat window instead of scrolling a results page.

YouTube85 seconds
1:39

How we get a brand named in 90 days

The four stages, what happens off your website, and how you check every claim yourself in the same chat window.

YouTube99 seconds
1:34

Why YouTube is the channel AI reads most

Transcripts, chapters and long descriptions. Why a phone-shot store walkthrough gets quoted and a polished ad doesn't.

YouTube94 seconds

The most-cited channel in AI answers is the one you don't have.

In January 2026 YouTube passed Reddit as the most-cited social source in AI answers. Almost no local retail brand has noticed.

0.737

correlation between YouTube brand mentions and AI visibility. The strongest single signal measured across 75,000 brands. Backlinks scored 0.218.

Ahrefs AI Overviews study
16%

of all LLM answers now draw on YouTube, against 10% for Reddit. And 18× what Instagram earns.

Adweek, 6.1m citations across four research firms
41%

of AI-cited videos had under a thousand views. Audience size is not what gets a video quoted.

Otterly YouTube Citation Study 2026
All three videosEvery video we publish is transcribed, chaptered and described so the models can read it too.05Next: How it works
05How it works

Four stages. You see the prompt set on day one.

Everything we do is checkable by you, in the same chat window your customers use. If you can't verify it yourself, we didn't do it.

STAGE 01

Map the questions

Week 1

We build the 60 to 120 prompts your customers actually type, per location and per category, then run them across four engines to record who gets named, cited, and first.

STAGE 02

Fix what the models can read

Weeks 2 to 3

Entity and schema work, location pages that answer a question in the first forty words, consistent naming across every profile, and a clean crawl path for AI user-agents.

STAGE 03

Earn the off-site mentions

Ongoing, month 1 forward

The part that moves the answer: local roundups, review depth and recency, community threads, video coverage, and comparison pages where your name sits next to the competitors you're losing to.

STAGE 04

Report on share, not traffic

Every month

One number per location: how often you're named, and whether you're first. Plus the raw answers, so you can read what the model said about you word for word.

The full walkthroughAudit in 7 days. Build in 10 working days. Off-site work from month one.06Next: Your dashboard
06Your dashboard

How you'll know it's working.

Every client gets a live dashboard per location. One headline number, share of answer: how often you're named, first, and cited. AI-referred visits sit beside it.

Share of answer
.
First mention
.
Cited as source
.
AI-referred visits
.

Share of answer, weekly 12 weeks · all engines

PromptChatGPTGeminiPerplexityAI Overviews
First named first Named in the answer Cited used as a source Absent not mentioned
Illustrative sample data, not a client result. Client dashboards use weekly prompt runs and your own GA4 referral data.
Already a client? Your live dashboard is one click away. Client login
How the dashboard works07Next: Free tool
07Free tool

Is AI traffic already coming to your website?

Google Analytics buries it under "referral". One line of code counts every visit from ChatGPT, Perplexity, Gemini, Copilot and Claude, and shows which pages they land on.

  • 1Tell us your website and where to send the report link.
  • 2Paste one script tag into your site, send it to whoever manages it, or ask us to do it for you. Works with Shopify, Squarespace, Wix, WordPress, Dutchie, anything.
  • 3Watch the report fill in. AI visits, share of all visits, sources, landing pages. Updated live.

What it records, and what it doesn't. It records the referring site, the page visited, and the day. It sets no cookies and collects nothing about the visitor. No names, no emails, no device IDs, no IP addresses stored. We see counts, not people. Remove the tag and it stops.

Don't want to touch your site? We'll install it for you. Same tag, same rules. We never get access to your website, your analytics or your customer data; we place one line of code with whoever manages the site, and the counts push straight into your client dashboard next to your share-of-answer numbers.

Get your tracker

No account, no card. Keep the report link we give you, and we may follow up once to ask what you found. Want us to install it? Say so in the email we send you and we'll handle it with your web person.

More about the tracker08Next: Pricing
08Pricing

Published prices. Month to month after the build.

Most of this category hides pricing behind a call. Ours is on the page.

Visibility Audit

$2,500
once. Delivered in 7 days
  • Your prompt set, built and documented
  • Named / cited / first-mention scoring across four engines
  • Competitor share for every prompt
  • Ranked fix list with effort and impact
  • Credited in full against a build
Start an audit
Most brands start here

Foundation Build

$8,500
once. 10 working days, per brand
  • Everything in the audit
  • Entity and schema graph across the site
  • Answer-shaped rewrites on money pages
  • Profile and directory consistency pass
  • Comparison and question pages built to be quoted
  • You own the work outright. No lock-in
Book a build

Monthly Authority

$600
per location, per month. 4 location minimum
  • Off-site mention and coverage work
  • Review velocity and response programme
  • Two new answer-target pages per month
  • Weekly prompt re-runs, monthly share report
  • Cancel with 30 days' notice
Talk it through

AI Traffic Tracker

Find out whether ChatGPT, Perplexity, Gemini or Copilot are already sending people to your website. One line of code, a live report, no account needed. We'll install it for you if you like; we never get access to your data, the counts just push to your dashboard.

FreeGet the tracker

The share-of-answer guarantee.

If your share of answer hasn't risen 90 days after the build, the monthly retainer is free until it does. Measured on the prompt set we documented on day one, in your dashboard, on numbers you can verify yourself in ChatGPT and Gemini. No small print about traffic or rankings; the answer either names you more often or you don't pay.

Start with a free check

Single-location businesses start at $1,800/month. Above twenty locations we quote a market rate. One client per category per metro.

Built by people who ran the stores first.

First Mention came out of an eleven-store retail chain, not an agency floor. We know what a store manager can actually execute in a week.

We run it on ourselves first

Every tactic is tested across our own locations before a client is billed for it.

The prompt set is yours

Documented on day one, checkable any evening, portable if you leave.

One client per category per metro

We can't credibly promise share of an answer to two competitors at once.

No annual contract

The build is fixed-scope. The retainer is monthly. Bad work should be easy to leave.

Everything that's included09Next: Your free check
Integrations

Works with what you already use.

Nothing to migrate. One line of code if you want the tracker, and only then. The engines, the site builders, the profiles and the languages are all on one page.

Your website and your profiles
WordPressWordPressShopifyShopifySquarespaceSquarespaceWixWixDutchieDutchieGoogle BusinessGoogle BusinessYelpYelpWeedmapsWeedmaps

Plus Webflow, Jane, Leafly, Apple Business Connect, Bing Places, Google Analytics 4, Reddit and any site with a header box.

Prompts in your customers' languages
70+

English runs today for San Diego; Spanish, Tagalog and Vietnamese are next. The engines answer in whatever language they're asked, and our scoring works the same in all of them.

See every integration and language09Next: Your free check
09Free. Instant. No call.

See what the AI says about you. Right now.

Your business and city. Three real questions through ChatGPT and Gemini, web search on, actual answers. Nothing to book.

Takes about 20 seconds. We show you exactly what came back, word for word. Limit four checks per hour.

Your answers will appear here

Each question is asked the way a customer would ask it, in your city, with web search on. You'll see the engine's reply with your name highlighted, plus who got named instead.

FAQ

Questions we get before the first call.

What is answer engine optimization?

Getting your business named. Ideally first. When someone asks ChatGPT, Gemini, Perplexity or Google's AI Overviews a question you should be the answer to. It's measured in share of answers, not rankings or traffic.

How is this different from SEO?

SEO earns you a position on a results page. Answer engines don't show a page. They name a handful of businesses. Most of what decides that happens off your website, in reviews, roundups, forums, video transcripts and local coverage. Schema and FAQ blocks are the cheap half of the job.

How do I know the work is real?

You see the full prompt set on day one and can run any prompt yourself, any evening, in the same chat window your customers use. Every monthly report includes the raw answers so you can read what the model said about you word for word.

How do I know the numbers are real?

Five ways, all built in. Every prompt has one-tap buttons that open it in ChatGPT, Claude, Perplexity and Google AI Mode so you can compare the real app's answer to ours. Every stored answer lists the sources the engine read, with the model version and the time stamped on it. Each prompt is asked three times a week per engine, so you see a rate ("named 2 of 3"), not one lucky sample. You can re-run any prompt live from the dashboard while you watch. And you or your team can log what the real app showed; the dashboard keeps a running agreement score between the apps and our data. Full methodology.

How will I know it's working?

You get a live dashboard per location. It shows share of answer. How often you're named, named first, and cited across the prompts that matter. Updated from weekly prompt runs, next to AI-referred visits and form fills from your own analytics. Every raw answer is kept, so you can read what the model said.

Which engines do you track?

ChatGPT, Gemini, Perplexity and Google AI Overviews. Prompts are re-run weekly and reported monthly, per location.

Do I have to sign an annual contract?

No. The audit and the build are fixed-scope, one-time fees. The monthly authority retainer is month to month and can be cancelled with 30 days' notice. You own everything we build.

Will you work with my competitor too?

No. We take one client per category per metro. If we're working with a dispensary in San Diego, we won't take another one.

How long before the answer changes?

The audit ships in 7 days and the build in 10 working days. Off-site mention work starts in month one, and the before/after comparisons we show are framed around a 90-day window. Individual results vary by market and category.

Where do the prompts come from?

There's no public search-volume data for AI prompts, so we don't invent any. The set is our read on which questions actually produce a recommendation: discovery, first-timers, comparisons, price and deals, and logistics like hours or delivery, each tied to a location. You see the whole set on day one and every prompt opens in the real apps.

Why do you push video so hard?

Across 75,000 brands, YouTube mentions had a 0.737 correlation with AI visibility, the strongest single signal measured; backlinks scored 0.218. Subscribers made no difference, description length was the strongest metadata signal, only a third of cited videos had chapters, and 94% of citations went to long-form video. Foundational video datasets were built on YouTube transcripts, so models already treat it as a knowledge source. These are correlations, so we treat video as a strong bet with cheap downside, not a guarantee. For a multi-location retailer it's unusually winnable: a store walkthrough filmed on a phone, transcribed and chaptered, needs no audience.

Why should I trust an agency that came out of a dispensary?

Because we had the problem before we had the service. We watched customers arrive already holding a recommendation and realised it wasn't ours. Every tactic is tested across our own locations before a client is billed for it, and our own live numbers sit on this page, weak locations included. We also know what a review programme does to staff morale and why a deliverable that needs six hours of the owner's time never gets done, so the plan is written around the operation, not a reporting template.

What does the free visibility check include?

You run it yourself, on this page, in about twenty seconds: three real questions for your business and city, asked to ChatGPT and Gemini with web search on. You see the actual answers with your name highlighted. Leave an email and the same results land in your inbox within a minute, with a link you can send to a partner. Ask and we will run the deeper ten-question, four-engine version by hand. No call attached either way.

Get named. Then get named first.

Twenty seconds tells you where you stand today. No call, no card, no deck.

Email us Check my brand