An answer engine was sending our customers to someone else. Everything on this site is what we built to fix that for ourselves.
First Mention came out of an eleven-store retail chain, not an agency floor. We built this to solve our own problem: watching customers arrive already holding a recommendation, and realising it wasn't ours.
We know what a store manager can realistically execute in a week, what a review programme does to staff morale, and why a deliverable that needs six hours of the owner's time will never get done. We write the plan around the operation, not around a reporting template.
Every tactic is tested across our own locations before a client is billed for it.
Documented on day one, checkable any evening, portable if you leave.
We can't credibly promise share of an answer to two competitors at once.
The build is fixed-scope. The retainer is monthly. Bad work should be easy to leave.
Twenty seconds tells you where you stand today. No call, no card, no deck.