Why us

We had the problem before we had the service.

An answer engine was sending our customers to someone else. Everything on this site is what we built to fix that for ourselves.

01Why us

Built by people who ran the stores first.

First Mention came out of an eleven-store retail chain, not an agency floor. We built this to solve our own problem: watching customers arrive already holding a recommendation, and realising it wasn't ours.

We know what a store manager can realistically execute in a week, what a review programme does to staff morale, and why a deliverable that needs six hours of the owner's time will never get done. We write the plan around the operation, not around a reporting template.

We run it on ourselves first

Every tactic is tested across our own locations before a client is billed for it.

The prompt set is yours

Documented on day one, checkable any evening, portable if you leave.

One client per category per metro

We can't credibly promise share of an answer to two competitors at once.

One price for everything

AI search, your website and your Instagram in one plan. No build fees, no surprise invoices.

Get named. Then get named first.

Thirty seconds tells you where you stand today. No call, no card, no deck.